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카카오는 2012년부터 '카카오 게임하기' 서비스를 선보였다 덧글 17 | 조회 2,149 | 2020-09-10 19:24:23
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카카오는 2012년부터 '카카오 게임하기' 서비스를 선보였다. 당시 애니팡, 드래곤 플라이트 등 각종 카카오게임이 모바일 게임 시장을 휩쓸면서 카카오 게임하기 기능은 지금의 카카오가 국민 메신저로 자리잡는데에 중요한 역할을 했다.


단순한 플랫폼 역할을 하던 카카오게임은 남궁훈 대표가 등장하며 한단계 도약한다. 2015년 말, 카카오는 NHN, 넷마블, 위메이드 등 다년간 게임사 경험을 지닌 남궁훈 대표를 구원투수로 게임 사업 총괄 부사장(CGO)으로 영입한다.


2015년 12월 카카오는 남궁 대표가 이끌고 있던 엔진과 다음 게임의 합병을 결정한다. 이후 2016년 4월 통합 법인이 출범하며, 3개월 후 카카오게임즈로 사명을 변경했다.


남궁 대표는 기존 채널링 사업 구조를 퍼블리싱 중심으로 전환하면서 본격적인 게임 사업 구조 재편에 돌입했고 기틀을 다졌다. 카카오게임즈가 퍼블리싱을 맡으며 소위 대박을 친 게임이 바로 '검은사막'과 '배틀그라운드'다.


기존의 채널링 사업에서 퍼블리싱 사업 위주 사업으로 변경하며, 처음으로 성과를 낸 것은 펄어비스의 PC 온라인게임 '검은사막'이었다. 카카오게임즈는 2016년 3월 북미와 유럽 지역에서 직접 현지 법인을 설립해 '검은 사막' 서비스를 진행하며, 출시 직후 유료가입자 100만 명이라는 기록을 달성하고 글로벌 인지도를 확보했다.


이후 2017년 4분기부터 펍지의 '배틀 그라운드'의 국내 서비스를 담당, 성공적으로 운영해낸다. 남궁 대표는 그해 11월 카카오의 게임 부문을 통합해 카카오게임즈 자체의 게임 사업에 대한 독립성을 갖춘다.


2018년 전문성을 확대하는 취지로 개발 전문 자회사 프렌즈게임즈를 출범시킨 남궁훈 대표는 이에 그치지 않고 장르 강화를 위해 2020년 3월 '바람의 나라'와 '리니지'를 개발한 송재경 대표의 엑스엘게임즈를 개발 자회사로 인수한다.


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plazasolar  2021-05-14 15:54:43 
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